Inspired by a shared love that my partner and I have for nature and mountains, we decided to make a brand based on our shared passion.
Have you ever stood near the edge of a cliff? If you have then you know the feeling of being so alive, yet as moral beings, so fragile at the same time. We stand there fully aware of the danger that a fall from that height could bring, but we do it anyways. Why? Because it makes us feel alive. We hope to hone in on that feeling with this brand.